“With a height of 2ft / 71 cm, Barbie large doll features the same Barbie charm that kids know and love in larger scale for bigger fun. Two outfits double the styling possibilities with clothing that includes a sparkly rainbow dress, a rainbow adorned t-shirt and a shimmery purple skirt.”

Mgr. Barbie Packaging: Emer Lalor
Package Design Intern: Kessy Sambou
 Asia Ops: Haley Liang, Apple Guo 
Package Structural Engineer: Amber Martin
Product Designer: Javier Meabe
Copywriter: Tamika Cosen

© 2024 Mattel. All Rights Reserved.

This Barbie package for Costco Wholesale F24 is dressed in doodle graphics and a dreamy gradient backdrop that mirror the doll outfits included.

This open window structure features both product & lifestyle photography callouts that communicate scale & value.