“Measure up the fun during the holiday season with daily surprises for festive foodies and bright-eyed bakers. She’ll love opening a door of the gingerbread-themed 2025 24-piece holiday advent calendar each day to reveal baking accessories to sweeten the season.”

Dir. Dolls Packaging: Karen Taylor
Package Design + Art Direction: Kessy Sambou
Illustration: Shawn McKelvey
 Asia Ops: Helen Jiang, Joe Zhou 
Package Structural Engineer: April Chin
Product Designer: Bridgette Miles
Copywriter: Chrissie Webb

© 2025 Mattel. All Rights Reserved.

This Truly Me™ American Girl advent calendar structure invites consumers with a delectable gingerbread-themed sleeve. Product photography cross-sells product with Truly Me 18” dolls and fashions on back panel for added value communication.

The user lifts up the sleeve to reveal a charming kitchen play scene for dolls. On the other side, the kitchen-cabinet-themed compartments hold the sweet, shareable baking accessories.