truly me™ birthstone collection [2026 refresh] by american girl
An all-new 12-piece doll fashion collection refresh from American Girl features new packaging, upgraded from a square pizza box structure to an “emerald-cut” cropped lid-and-base. Gem-like form factor graphics dressed in dreamy rainbow gradients make for a girl-friendly shelf read. The bold color bases are garish but unique to each fashion, quietly distinguishing each birth month fashion from the whole.
Dir. Dolls Packaging: Karen Taylor
Package Design & Photo AD: Kessy Sambou, Jessica Garvin
Prepress: Helen Jiang, Joe Zhou
Package Structural Engineer: April Chin
Product Designer: Kim Scanlan
Copywriter: Chrissie Webb
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