alice in wonderland 75th anniversary collector doll, disney x american girl
american girl’s full product + packaging experience invites viewer to peek through the looking glass and step into alice’s world of Wonderland.
alice’s packaging features matte rigid lid-and-base structure in two Pantones to capture the most vivid and iconic blue of Alice’s dress in the 1951 film. The embroidery detail in the doll’s dress, inspired by the art of Mary Blair, is complemented with a full color illustrated insert with references to content.
Glimmering gold foil details in “mirror”-shaped window frame on front panel lid and butterflies on back panel reference the gold ‘butter-fly’ details in her headband/dress/shoes/bracelet.
Sr. Dir. Dolls Packaging: Suzanna Lakatos Package Design & Illustration AD:Kessy Sambou Prepress: Helen Jiang, Alko Liu Package Structural Engineer: April Chin, Caleb Dea doll Designer: Kim Scanlan Copywriter: Chrissie Webb
